I developed a line of CBD tea blends, each formulated with ingredients to support and balance a specific chakra. To launch the collection, we created the Balance or Bust campaign—centering the idea that wellness starts with small, intentional rituals.

The rollout included custom tea-brewing products, such as a branded mug and French press, serving as daily reminders that the ultimate goal is balance—beginning with your tea routine. The visual identity and product line worked together to create a calming, cohesive brand experience that encouraged mindfulness sip by sip.